Branding
ICSFusion | Rebranding
In a critical field like industrial control systems, cybersecurity demands a layered and dynamic approach. With this insight, we revisited ICS Fusion's existing brand identity to more strongly reflect the brand's technological depth and the theme of digitalization.
We used the "Fusion" concept from the brand's name as the visual key for the project. We designed dynamic and layered patterns symbolizing the processes of detecting, analyzing, and preventing threats. The comprehensive corporate identity we prepared, ensures that the brand speaks a strong and consistent communication language across all digital and print media.
The result is a brand identity that communicates ICS Fusion's technical expertise through a modern and memorable visual language, building a relationship based on trust with its target audience.
Client:
ICSFusion
Year:
2024
Services:
Rebranding
Art Director:
Mustafa Çetinkaya