Arçelik | Back2Life

Arçelik asked us for a promotional video for its sustainability project, "Back2Life." We adopted an approach that mirrored the project's own spirit of transformation, elevating the request into a 10-minute mini-documentary. We documented how an art and maker space was "brought back to life" at the Eskişehir facility using entirely recycled materials. We wove the film's narrative through the accounts of those who witnessed this transformation—from its planners to its builders—and the creative energy of its opening day. The result is an inspiring story that showcases Arçelik's vision for sustainability and its support for creativity—a film not just about a building, but about an idea brought to life.