Beko | Fenerbahçe Beko SM Ads

As part of Beko's sponsorship of the Fenerbahçe Beko Basketball Team, we undertook the production for a campaign created by the agency Rafineri. The project's greatest challenge was an extremely tight timeline: we had only 5-6 hours to complete all shoots with the players. As Kontra Film, we turned this constraint into a masterclass in efficiency. We built three separate sets within the Fenerbahçe stadium: a green screen and photo area, an on-court set, and a full kitchen set with Beko products. By managing all three sets simultaneously, we shot a total of 34 distinct films in that limited time. This high-tempo production yielded a vast range of content, from humorous films featuring players using Beko products to dynamic victory videos for social media. This project stands as a testament to how high-volume, high-quality production is achievable even on the most demanding of schedules.