GSK | Zyrtec MENA Ads

We undertook the production for a campaign developed by Reaktor Dubai for GSK's Zyrtec, targeting markets in Arab countries. The creative concept was built on the insight: "Don't let allergies disconnect you from life." As Kontra Film, our mission was to bring this "disconnect" moment and Zyrtec's "reconnect" promise to life. Our production focused on visualizing the campaign’s central clock metaphor to highlight the product's key promise: relief within 20 minutes. We conveyed this fast-acting benefit and the swift return to life's special moments in a clear, cinematic language. The result is a film series that communicates the brand's core message and its promise of speed and reconnection to the audience, all delivered with international production standards.