Branding

Flexiva | Branding

How does an industrial product like a flexible air duct become a global player through a strong brand identity? We answered this question for Flexiva, one of the leading manufacturers in the sector, by creating a new brand identity from the ground up. At the core of the project, we placed the concepts of "flexibility" and "airflow," inspired by the brand's name and the nature of its products. We brought these concepts to life with a dynamic logo derived from the letter "F" and a modern visual world that reflects the brand's technological spirit. We built all of the brand's communications, from strategy and website to corporate identity and digital materials, in this new language. The result is a powerful brand that communicates Flexiva is not just a manufacturer, but a global, technological leader that brings innovation to its industry.

Client:

Flexiva

Year:

2020

Services:

Branding

Art Director:

Ömer Faruk Öztora

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