Karsac | Rebranding

How do you carry a leading brand with a 25-year heritage into the future? This was the fundamental question for our rebranding project for Karsac, a pioneer in the HVAC sector. Our goal was to create a modern identity that would reflect the brand's innovative face while preserving its deep-rooted experience and reliability. To achieve this balance, we adopted an evolutionary approach rather than a revolutionary one. We kept the essence of the brand intact by updating its logo with cleaner, more modern lines. We enriched the existing color palette, which symbolizes experience, with new, proprietary patterns that emphasize the brand's dynamism and technological edge. The result is a corporate identity that respects Karsac's 25-year heritage while confidently looking to the future, reinforcing its image as a leader that is both experienced and modern.