FSS Services | Branding

We designed the corporate identity for FSS, the new brand established by Medicana Group for its facility services. Our goal was to create an identity that visually communicates FSS’s strong bond with its parent group, Medicana, while also positioning it as a dynamic and corporate brand in its own right. Following this strategy, we designed the FSS logo to be in a direct visual dialogue with the main Medicana identity. We emphasized the brand's proactive nature by combining trustworthy corporate colors with an energetic and striking tone. Applied across all corporate materials, this identity instantly conveys the trust that comes with being part of the Medicana Group, while clearly establishing its own professional stance in the facility services sector.