Medicana Health Group | Branding

In line with the global expansion strategy of Turkey's leading healthcare provider, Medicana, we established the brand identity for "Medicana Health Group" to be used on the international stage. For this project, we preserved the core foundation and logo of the established "Medicana" identity while defining a more corporate and modern visual language for the global brand. The color palette, typography, and graphic standards we systematized based on the existing identity reflect Medicana's technological power and global vision. The result is a brand identity that is both well-established and innovative, carrying Medicana's domestic strength into international markets.