MBA Okulları | MBA Gibi!

How do you turn a brand name into an adjective for quality and a source of inspiration? That’s exactly what we did for MBA Schools with the "Like MBA" campaign. In this campaign, we identified the school's name with universal and positive values, positioning the word "MBA" as a benchmark for excellence. The central film, along with its digital and outdoor assets, delivered the ultimate message with the slogan: "Be yourself, like an MBA student." With this approach, rather than telling students to fit a mold, we delivered the message that being the best version of themselves is what it means to be "Like MBA." The campaign established the MBA brand as both an educational institution and an attitude of success.