PIN Drinks | Sıfırdan Başla

We created a philosophy that connected PIN Drinks' 'zero sugar, zero calorie' feature with the consumer's personal moment of a 'fresh start.' In our partnership with the brand, we designed a bold and unconventional campaign built on the slogan, "Start from Scratch." We carried this philosophy across every channel with three commercial films that challenge convention, complemented by outdoor and digital assets. Our campaign reached 3 million people on social media within the first 10 days and successfully hit its targets with a 90% view rate on digital platforms. Through a nationwide campaign, we ensured PIN Drinks successfully achieved its brand awareness objectives.