Turkish Towels | Branding

The Denizli Exporters' Association established the Turkish Towels brand to introduce the thousand-year-old heritage of the Turkish towel to the world and create a global brand identity. We undertook the task of designing the brand identity for this significant project. The core objective of the project was to build a bridge between the traditional and the modern. Accordingly, we designed a logo and visual identity system inspired by Anatolian motifs but interpreted with a minimalist and geometric aesthetic. The patterns and natural color palette, reflecting the brand's identity, emphasize the deep-rooted history and authenticity of the towel. The resulting brand identity translates the quality and cultural heritage of Turkish Towels into the design language of the modern world.