Çelsan | Reshape Excellence

We served as the production partner to create the cinematic face of the "Reshape Excellence" rebranding process, which was conducted for Çelsan by the agency Kroppa. As Kontra Film, our mission was to translate the creative strategy and new brand vision defined by Kroppa into a powerful cinematic narrative. We shot a brand film that brings together Çelsan's deep-rooted history and its modern face, telling a story not just about what the brand does, but who it is. Our production approach was to visualize the brand's promise of "reshaping excellence" with a high sense of aesthetics and quality felt in every scene. The result is a timeless brand film that Çelsan can use for years to come, which both respects the brand's past and reflects its forward-looking vision.